Beauty Industry

Weekly Recap: e.l.f. x Chipotle, Marc Rey Joins Maesa, Inspiring Female Founders & More

The most viewed news on our site for the week ended March 13, 2021.

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By: Charlie Sternberg

Associate Editor

Here’s your weekly recap—the most viewed news stories on our site for the week ended March 13, 2021.
 
Last week, e.l.f. Cosmetics and Chipotle announced a unique limited-edition collaboration. The e.l.f. x Chipotle collection includes a 12-piece eyeshadow palette inspired by classic Chipotle ingredients, a lip gloss, a guac sponge set and a makeup bag designed to look like Chipotle’s tortilla chip bag.
 
In personnel news, Maesa appointed Marc Rey—a former Shiseido and Coty executive—to their Board. He will serve as an independent non-executive director, effective March 2021.
 
Finally, last week was International Women’s Day. BP celebrated the holiday by highlighting seven inspiring female founders in the beauty business and the various ways each one is contributing to change or help others.
 
Here are our top 10 most viewed stories from the past week:
 
1. Ranking the Top 50 Cosmetic Companies
 
2. Top 20 Companies
 
3. E.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection

4. Former Shiseido CEO Marc Rey Joins Maesa Board
 
5. Wondering How to Connect to The Latina Market?
 
6. 7 Inspiring Female Beauty Brand Founders to Support
 
7. IT Cosmetics Founder Jamie Kern Lima Is Leaving

8. Ulta Beauty Opens in Herald Square
 
9. Meet the New Sephora Squad Finalists
 
10. Unilever Bans ‘Normal’ From Its Beauty Packaging
 
Thanks for reading our Breaking News. We’ll have a new list for you next Monday.
 
Have a great week!

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